FeedPosted Nov 5th 2009 12:50PM by Connie Madon (RSS feed)
Filed under: International markets, Management, Industry, Competitive strategy, Economic data
American businesses are setting up shop in Mexico instead of China. China, which was the number one location for manufacture of goods bound for the U.S., has fallen into third place. Mexico is now number one, followed by India.
Several factors have converged to make Mexico an attractive place for manufacture. Daniel Silva of the Mission Economic Development Authority said: "Compared to China, Mexico offers better access to North American markets with a shorter, faster and cheaper transportation route to move products and supplies by truck, rather than over thousands of miles by ship, rail and truck combined."
Continue reading Mexico beats China in American assembly for export factories
Posted Nov 2nd 2009 6:20PM by Joseph Lazzaro (RSS feed)
Filed under: Launches, Consumer experience, Competitive strategy
Royal Caribbean Cruises Ltd. (NYSE:
RCL) reports Q3 earnings results Tuesday, hence I'll await those results before re-evaluating the stock, but today we'll take a moment to highlight a high-profile addition to its fleet: the
Oasis of the Seas -- the world's largest oceanliner.
Five times larger than the SS Titanic -- 225,282 gross tons and 1,181 feet in length versus Titanic's 46,328 gross tons and 830 feet in length -- the $1.5 billion Oasis will perhaps represent the world's largest and elaborate floating city, in terms of creature comforts (U.S. Nimitz-class aircraft carriers can carry more people, but no, the U.S. Navy does not offer as lavish accommodations nor as much per-person space for military personnel).
Continue reading Royal Caribbean's Oasis of the Seas: A floating resort city
Posted Nov 2nd 2009 1:20PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Competitive strategy, Dell (DELL), Starbucks (SBUX), Marketing and advertising, Next big thing, Target Corp. (TGT), Best Buy (BBY)
Once upon a time, retailers measured success by the number of people walking by in the mall, how many entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, with retailers pushing Facebook, YouTube, and Twitter content to get in front of consumers and affect either online or in-store purchases. Smaller Christmas budgets are expected, so the fight is on to garner as large a share as possible of a shrinking pie.
Of course, nobody would come out and say, "Social media is nonsense, and I'm not getting anything for my investment." So, when the likes of Starbucks (NASDAQ: SBUX), JCPenney (NYSE: JCP), and Target (NYSE: TGT) say that social media is connecting them with their customers and leading to more effective campaigns and product launches, do take it with a grain of salt. What can't be ignored, however, is that they're committing more resources to social media marketing, even though it's still far too soon to tell if it will be effective.
Continue reading Retailers push social media, want bigger wallet share for Christmas
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